Visual Concepting
Photography Art Director
Lead Digital Designer

Each shoe tells a story from the iconic JAWS franchise, from the “tougher-than-nails” character Quint, to his well-loved boat the “Orca”. The campaign imagery was captured at the set locations on Martha’s Vineyard, along with the use of vintage props that nod to key movie moments. I pulled illustrations used on the shoes (shark fin, bite marks, and rough edges) to add some graphic grittiness to the campaign. The in-studio photography concept featured a weathered fishing net with a reflecting water effect.